21st Century Thinking: Positioning Yourself


Strategy School: Power for the Rest of Us

the 20th century offered unique opportunities for folks with knowledge and/or skill sets that they could sell. These lucky millions of people could “plug into” work environments and sell high value added services. It was something new on the planet and the effects were revolutionary.

But there was a catch. The catch had to do with what you could  plug into. The plug in points were relatively fixed. So, for example, when my dad was trying to advise me as a young boy what my future could hold, he said “You can become a professional or you can go into management.” In this mind there was nothing else worth thinking about. In other words, I had limited choices in how to plug in.

This started to break apart in the late 20th century when tech startups started to make serious money. Suddenly, one might think about being a “serial entrepreneur”…

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